AUTHENTIC BRANDING
It takes only .05 seconds for the human brain to form an opinion.
So what does YOUR first impression say about YOU?
With a modernized approach to what used to be a ‘boring & stuffy headshot session,’ your Brand Voice can now emerge powerfully from your photographs. As both your first - and lasting - impression, elevate your image with curated portraits that create trust, credibility, likability, and ultimately, attract you to your right-fit clients.
Some Statistics on the Importance of Brand Image
First Impressions Matter:
Statistic: According to a study by the Missouri University of Science and Technology, it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company’s website.
Insight: This emphasizes the importance of a strong first impression, and professional branding and headshot portraits play a pivotal role in shaping this impression.
Brand Trust and Credibility:
Statistic: A LinkedIn survey found that profiles with professional headshots get 21 times more profile views and 36 times more messages.
Insight: This suggests that individuals and businesses with professional portraits are perceived as more credible and trustworthy on professional platforms.
Impact on Social Media Engagement:
Statistic: Social Media Today reports that social posts accompanied by an image receive 650% higher engagement than text-only posts.
Insight: Investing in professional branding and headshots for your social media profiles can significantly boost engagement, making your content more shareable and visible.
Increased Customer Reach:
Statistic: According to HubSpot, content with relevant images gets 94% more views than content without.
Insight: Having a collection of professional images not only enhances your online presence but also increases the likelihood of your content being seen and shared.
Influence on Consumer Decision-Making:
Statistic: A study by the School of Business at the University of British Columbia found that pictures of faces prominently influence human behavior and decision-making.
Insight: Professional portraits contribute to building a personal connection, positively influencing potential clients' decisions.
Investment in Personal Branding:
Statistic: Forbes reports that consistent branding across all channels increases revenue by up to 23%.
Insight: Investing in professional branding photos ensures consistency in your brand representation, fostering brand recognition and loyalty.